What to Know About Licensing Your Art

Being an artist can be a hard job when it comes to making money and getting customers. One of the best ways to turn your art into income is by licensing your artwork. When you license your art, you’re allowing a bigger company to reproduce it on their end. This isn’t something that needs to be done for all of your pieces, but every artist should have a few in mind that they would like to share with a larger audience. Many times licensed artwork is put onto tote bags, phone cases, pillowcases, and many other products. Licensing agreements state what percentage of sales an artist will receive. Before jumping the gun and licensing your art, here are important things you need to know about licensing.

 

Manufacturing

There are so many ways and places you can license your artwork. Many times opportunities of collaboration will come up with someone you know or even a brand that saw your art on social media. Check out small local businesses that may be interested in teaming up with an artist to work on their products. Some restaurants might want to rebrand themselves by having new cups and coasters for tables and selling merchandise. If you’re interested in working with a larger manufacturer, then check out options on online stores. Redbuddle is an online shop where over 700,00 independent artists sell their art on just about any product you can think of. This option is great for artists who may not have time to create products themselves.

 

Understand your Deal

Every licensing deal is different, so it is important as an artist to sit down and understand the terms. For some companies, you may be asked to create art that is specifically designed for them to manufacture. If you team up with a well-known company to license your art this most times means that they take care of work behind the scenes. From manufacturing, shipping, and customer service, none of these things will be on your hands. Look deep into your deals to see if you can license the same pieces of art to more than one company. The most important thing to consider in a licensing agreement is the responsibility of you as an artist and the amount of money you receive from sales.

 

Enjoy the Benefits

After licensing your art you will begin to gain new customers and attract followers on social media. Your sales won’t only increase through licensing but as well as your selling. It can take some time for your art to be noticed, but once it is, it’s up from there. By continuing to create art and selling it from your home or a local store, and licensing other pieces of art, you’ve created multiple streams of income for yourself! 

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

What to Know About Licensing Your Art

The Use of Light in Photography

Lighting is an incredibly important factor when it comes to an image. Light doesn’t just apply to the literal dark and brightness of the picture. The way lighting presents itself also affects the mood, tone, and atmosphere. If you want to make an impact with your photo, you need to consider how you manipulate and control the light. 

Shaping

Using a diffuser on your light source can alter the light’s glare and harshness when it falls on your subject. It gives your artificial light a more natural and softer looking result. You can diffuse light in multiple different ways without having to purchase additional equipment. Using umbrellas, sheer material, or softboxes will do the job. 

Manipulating

Light can be adjusted to fall on a specialized area of interest on your subject. An effect can be gained through the use of the previously mentioned diffusers. You can also use reflectors to manipulate the light. Collapsible reflectors are used to shape light or bounce a flashlight on the area you are attempting to highlight. Spotlights can also be covered in light shapers that allow you to have more control over how broad the light falls and the shape of the beam. 

Positioning

Positioning the light is another essential way of impacting how the light affects your image. The light that shines from behind the subject and points to the camera eliminates shadows and may make it more challenging to see. If light shines from behind the camera onto the subject of the image, it demonstrates flat lighting. Side lighting can also be used to throw a spotlight on certain features of the image’s subject as well. 

The most important rule to follow when it comes to experimenting is remembering that the process is just that, an experiment. Try out different diffusers, lighting shades, and angels until the story on your heart is able to be communicated to the world.

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

The Use of Light in Photography

An Introduction to Color Theory

Color theory is the science and art of using color. Color is a powerful element in art when used effectively as it can invoke specific emotions; be sure to check out my blog on color psychology. For artists, painters, and designers, color theory provides guidance on the relationship between colors and the physiological impacts of certain color combinations. By understanding color theory, you will better understand the relationship between colors and how we perceive them.  Color theory is complex, but today’s blog will cover just the basics. 

The general principles of color theory have existed since the 15th century, evident in the writings of figures including Leone Battista Alberti and Leonardo da Vinci. It wasn’t until the start of the 17th century that Sir Isaac Newton developed the first color wheel, a powerful tool still used to this day. Altogether, the color wheel consists of 12 colors: three primary colors, three secondary colors, and six tertiary colors. 

Primary colors allow artists to mix virtually any color on the spectrum. These are the building blocks for all other colors and cannot be created by mixing any other pigments. The primary colors are blue, yellow, and red. Secondary colors are created when any two of the primary colors. They are equidistant from each other on the color wheel and are orange, green, and violet. Tertiary colors are formed when mixing a primary color with a secondary color. 

There are a few terms in color theory that you will encounter, including hue, value, and saturation. Hue refers to the “root” color, and is often used similarly to color. It generally refers to the dominant wavelength of color out of the twelve colors on the color wheel. For example, the hue of navy is blue, or for burgundy, its hue is red. Value refers to how light or dark a color is. A color can be lightened with the addition of white and darkened by adding black. However, different colors can have the same value! Saturation is a measure of a color’s intensity or purity. To reduce the saturation of a color,  add grey or the color that is opposite of your color on the wheel. Adding the opposite color essentially neutralizes the colors, thus making it less intense. 

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

An Introduction to Color Theory

The Intricate Tragedy of Vincent Van Gogh

Vincent Van Gogh is possibly one of the most talented painters of all time. He certainly is one of the most well known in art history, his story and life as tragically beautiful as his bold impressionist art work.

Van Gogh was born in the rolling hills of Groot-Zundert, Holland on March 30, 1853. The son of a pastor, he was brought up in a very religious and cultured environment. As a boy, Vincent was categorized as highly emotional, self-conscious, and struggled with his life’s calling. At first, he believed that he was called to preach the gospel message like his father, before discovering his true calling was to be an artist. Between 1860 and 1880, around the time of his blossoming into art, he already had a multitude of failed romances and job prospects.

In 1886 he joined his brother Theo in Paris and got connected with the art community. He tried to copy the style of techniques of other artists but failed in those endeavors as well. The mounting stress, failure, and mental health issues landed him in the asylum in Saint-Remy for treatment. During his time in the asylum, he painted some of the most beautiful and notable art pieces of his career. After he recovered, he continued to paint and express himself through his art.

He was never a successful painter during his life. Selling less than a dozen paintings, living in malnourished poverty, and struggling consistently with mental health. He took his own life with a self-inflicted gunshot wound in 1890, wanting nothing more than to the end of it all.

One of Vincent Van Gogh’s death’s most heartbreaking parts was that he died believing his artwork was worthless. His neighbors, fellow artists, and family members considered him a time-wasting madman. He barely sold any paintings, and left this world thinking he failed. Not knowing that he would become one of the most beautiful and intricate artistic icons of not only the impressionist movement but in most of art history.

When you look at the last three years of Vincent’s art, you see something incredible. His technique grew more and more impassioned, his brushstrokes dramatic and frenzied. His use of color and surface tension was simply mesmerizing. His inimitable work was full of imagination and pure unbridled emotion. Looking at his artwork is like listening to a lonley violin solo or witnessing a dramatic play come to life; it kidnaps your attention and your heart. Through fits of madness and deep depression, Vincent took the pain of life and translated it into a pure ecstasy of color. Pain is easy to portray on a canvas, the blues and blacks like a familiar rhythm tapped on the heartstrings of the human experience. But Vincent Van Gogh took the crushing pain of reality and turned it into the beauty of life.. One of the most dramatic and skilled processes an artist can ever hope to achieve. Vincent did it naturally, genuinely, and honestly. Like puzzle pieces falling together, all leading to the same conclusion, the brilliance of Vincent Van Gogh.

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

The Intricate Tragedy of Vincent Van Gogh

The Psychology Of Color (1)

The human brain is an incredible and complex system. We are continually taking in stimuli and processing on both subconscious and conscious levels. One aspect of natural life that we are always aware of, are colors. Our brain processes colors and what they mean every time we see a sweater, a piece of furniture, or a painting. Artist and marketing agencies alike are very aware that colors carry a psychological connotation. Commercials, advertisements, clothing brands, art shoes all use the psychology of color to appeal to an individual. 

 

Color psychology is defined as how colors affect perceptions and behaviors. The practice of color psychology is mostly dependent on how we use color to be primarily dependent on the experiences we have. We can’t assume that red represents passion for everyone. When we look at overall experiences for different demographics or geographical locations, we can make an educated guess on what common life experiences they are experiencing. From there, we can build a color profile on what colors may link to what feelings, thoughts, and memories. The bottom line is, there are no clearcut answers to which colors will be the most effective.

 

When creating an ad, marketing opportunity, or piece that needs to appeal to the human eye, try using some of these color categories in your art. 

 

Red

Red is a color that captures attention and draws the eye to it. Red is associated with danger, passion, energy, and action. In color, psychology red is usually classified as the most standout color. Famous brands like coco-cola and Youtube use red to draw attention to the product.

 

Yellow

The meaning behind yellow revolves around warmth and light. It evokes feelings of excitement, happiness, optimism, and positivity. Yellow is a cheery color that provides happy vibes and feelings. 

 

Keep an eye out for next month’s blog, where we will delve deeper into the psychology of color.

 

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

The Psychology Of Color (1)

Art and Emotions

Humans have spent thousands of years using art forms to express. In European caves dating back to the Ice Age, we see cave drawings used to tell stories and communicate history. In Ancient Greecian tapestry, we are immersed in the legends of gods and heroes. In Egyptian pottery, we explore the rise and fall of kings and queen. The renaissance is full of expression and beauty captured in architecture. In the Impressionist era, Vincent Van Gogh translates the pain of a tormented life into beautiful works of realism and ecstasy. We have thousands of examples of humans translating their stories, emotions, and memories into art, but often miss the return. Art can also pour back into us. 

 

Emotions are defined as “a natural instinctive state of mind deriving from one’s circumstances, mood, or relationships with others” and “instinctive or intuitive feeling as distinguished from reasoning or knowledge.” An emotional response is easily invoked by anything that is measured by our five senses, especially by the things we see. Feeling any emotion is a qualitative state that is primarily measured by a change in feeling, blood pressure, heart rate, activity, among other things. 

 

According to multiple psychological studies, color can affect our mood. An entire field called color psychology looks at how different colors affect our emotions. Red projects a message of confidence and boldness, while yellow communicates a happy and bright message. The very colors in art can affect our mood and portray an emotion to us.  

 

Many art pieces that are admired today are portraying some message or memory. Some of the most famous pieces of art are depicting a scene or image. What we see directly affects our emotions. We are always in a state of feeling something. So when we look at different art pieces, a portrayed scene can bring forth a memory or thought process that comes with its own unique emotional cocktail. 

 

When we create works of art, we pour our emotions, memories, pain, and desires into our creation. We can put forth so much time and effort into what we do, and our art continues to communicate even after we finish it. Not only do we pour out into our craft, but our art pours back into us. Thus, a beautiful cycle of expression is maintained. 

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

Art and Emotions

The World’s Best Street Art

Today, many cities commission artists to decorate walls, utility boxes, and selective areas as part of their beautification program. However, there are still artists and gangs around the world leaving their mark on the walls of their neighborhoods. Either way, street art has gained world recognition.

 

Street art has gained popularity in its expressive and uncensored nature. It also allows free viewing for those who are less inclined to visit a museum. Art within the environment is more likely to be seen and appreciated. These are five cities around the world with the most expressive street art.

 

Los Angeles

 

The City of Los Angeles considers graffiti illegal. Bold text and gang tags divide neighborhoods. As a result, L.A. commissions local artists to paint over graffiti and decorate its massive murals with colorful street art. Downtown’s Art District welcomes Latino heritage art on walls under freeways and neighborhoods. Guided tours are available to tourists for a more intimate look at the art on the walls.

 

London

 

North London in Camden or the Leake Street Tunnel near Waterloo are two places where street art is prevalent in London. The street art scene is huge in the neighborhoods of Shoreditch and Hackney. They are London’s locales for spray-painted walls such as Michelin-starred restaurants. Visitors can take a tour of Shoreditch to see London’s best artists.

 

Mexico City

 

Mexico City is the home to the most poetic, political, and traditional street art. Its neighborhoods of Juárez, Roma, and Condesa are known for the giant vivid murals. History and Latino culture are captured on the walls of businesses. Tours guided by graffiti artists are the best way to see Mexican art.

 

Buenos Aires

 

Both international and local artists have left their creative mark on massive murals on the streets of Buenos Aires. Political, traditional, and light-hearted collages adorn various neighborhoods (barrios). The barrios of San Telmo and Colegiales Crespos depict historical urban movements. Guided tours are the best way to connect street art with each barrio.

 

Berlin

 

Berlin’s graffiti-covered walls date back to the Cold War. The hip Friedrichshain-Kreuzberg borough houses the remaining stretch of what was once the Berlin Wall. Today it is known as Berlin’s East Side Gallery where 3-D street art adorns the facades of business and buildings. Visiting this neighborhood is the best way to explore Berlin’s art

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

The World’s Best Street Art

Artificial Intelligence Takes on the Art Industry

Artificial intelligence is making inroads into just about every industry. Finance, medicine, and marketing are all being changed by discoveries made with artificial intelligence. One world that most people didn’t expect to be overtaken by AI is the art industry. However, like any other, it is being heavily influenced by the automation and technological advances of AI. Pieces created with neural networks are taking the art world by storm.

 

Just over a year ago, the portrait “Edmond de Belamy, from La Famille de Belamy” sold for over $400,000 at Christie’s in New York. It had been expected to sell for about $7,000 to $10,000. This painting, made with convolutional neural networks, is just one example of how the art world is reacting to artificial intelligence. This new technology is making a bigger splash than many people had expected.

 

Computers use convolutional neural networks to arrange and analyze images. This technology isn’t just used in the art world. It has applications in a number of industries. It’s the same type of artificial intelligence that is changing the way the medical profession interprets images from X-rays and MRI images. CNN uses style transfer. This process changes the tone of an image without changing the content. This is similar to the idea of a filter on an Instagram photo.

 

While some purists are alarmed that AI-created images are sharing space with the work of classical and popular artists, it is important to remember that computer-generated art dates to at least the 1950s. Some artists in the postwar period saw this art as an important antidote to emotional manipulations. For people who had lived through the rise of fascism and Hitler’s propaganda films, an art made without feeling seemed like a relief. It was hard to imagine how such works could be manipulated by politicians, and that seemed comforting.

 

Frieder Nake and Max Bense are some of the important names in that early period of computer-generated art. Although many people today feel that AI-generated art is just a grotesque display of technology, it’s important to remember that many respected art forms started off that way. Today, films are preserved by governments for posterity due to their cultural value. When that industry emerged, it was made up entirely of outsiders. It was considered vulgar. It will be interesting to see how history views AI-generated art.

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

Artificial Intelligence Takes on the Art Industry

What is Art Therapy?

People have turned to the creative arts as a means of therapy for centuries. Art therapy is a field that originated from the catharsis of artistic expression, and licensed art therapists help clients around the world treat a variety of mental illnesses and personal struggles with creative projects.

 

Art therapy can be used in virtually any environment with clients ranging from pre-school children to senior citizens. Those who cannot articulate themselves clearly due to developmental disorders such as autism may benefit from art therapy as it gives them a voice that would otherwise go unheard.

 

With the help of a professional therapist, clients who undergo art therapy are able to learn more about themselves through their nonverbal expression; art therapists decipher symbols, colors, patterns and metaphors that arise through the creative process, all while helping clients relieve stress and find comfort in their artwork.

 

Art Therapy in Action

There are types of art therapy that can treat depression, anxiety, and other mental health problems. Therapists will typically choose exercises and mediums based on a client’s age, personality and symptoms.

 

Journaling is a common art therapy prescribed for people struggling with depression or anxiety; children and adolescents who may not be as capable of identifying and expressing their feelings might be prompted to draw or paint their emotions instead.

 

For children with autism spectrum disorder (ASD), sensory art therapy that utilizes finger paints, kinetic sand, clay, and other tactile mediums can provide emotional release and serve as a positive outlet to reduce maladaptive behaviors.

 

Benefits of Art Therapy

It is not always feasible or comfortable for people to express how they’re feeling. Sometimes, an individual may not even understand the depth of their own emotions until they are given the opportunity to explore them creatively. Through art therapy, people can develop healthy coping skills while learning more about themselves, who they are and how their problems “color” their lives.

 

Art therapy can build confidence, reduce stress and improve behavior. By exploring a new way of expressing one’s thoughts and feelings, art therapy offers the opportunity to delve deeper into the psyche and uncover repressed thoughts and feelings that may be causing trouble in the present.

 

Finally, art therapy is a valuable tool that can be used in conjunction with traditional psychotherapy. By exploring a client’s creative output, therapists can find new ways to address their problems using therapeutic models such as talk therapy and cognitive behavior therapy (CBT).

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

What is Art Therapy?

Why Study Art?

Student who intend to study art often get flack from well-meaning loved ones who believe that the student won’t be able to make a living if he/ she studies art. However, the ability to make a living as an artist has changed drastically, in part, due to advances in technology. Further, the study of art develops skills aside from the obvious, art-related ones. Here’s a look why the arts can actually lead to better careers.

 

Technology Has Opened Up New Jobs

The advancements in technology have created a new demand for artists trained in digital technologies. After all, it was well-trained artists who created the fantastical dragons on shows like “Game of Thrones” or the magic of “Harry Potter.” Studying art, including the new technologies that make that art possible, opens up new job opportunities that have never existed before.

In order to work in these industries, these digital-savvy artists usually study both traditional art techniques, like drawing and old painting. They also learn the principles of design and art marketing. Finally, they become well-versed in digital tools, like Adobe Photoshop, Maya, Lightwave and Adobe After Effects.

 

Develop Cultural Awareness

A design career offers a simple example of how culture and art studies converge. Many challenges in the workplace arise from a lack of cultural awareness. Studying art, art history and languages develops the cultural awareness necessary to work in the art and design fields.

 

Transferable Skills

The study of art doesn’t just develop the ability to draw or sculpt beautiful things. It develops other skills, like creative thinking, the ability to work independently and eye-hand coordination. Aside from this, university studies done by James Catterall, a professor and researcher at the UCLA School of Education and Information Studies demonstrate that students who have been exposed to the arts and who have been involved in the arts do better in school.

 

 

These days, studying the arts helps students develop many practical skills that bring value to the workplace. Additionally, art studies teach students about the cultures and eras from which a piece of art arose. Finally, technology has changed pretty much every aspect of the workplace, including animation, media, and other arts-related jobs. Having a foundation in the arts opens up job possibilities that heretofore didn’t exist.

This post was originally published on Etienne Kiss-Borlase’s Art-In-Trust website. For more info about Etienne, please visit his homepage.

Why Study Art?